Comments on: The BBC has a jolly decent go at leading its multi-stakeholder future http://futuresavvy.net/2010/03/bbc-futures/ Making better decisions to manage uncertainty and profit from change Sun, 09 Oct 2011 22:33:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Phil Richards http://futuresavvy.net/2010/03/bbc-futures/comment-page-1/#comment-25917 Phil Richards Fri, 05 Mar 2010 10:27:45 +0000 http://futuresavvy.net/?p=1190#comment-25917 Thanks Adam, a great review of current BBC thinking. I picked up on your comment that the BBC:- "...will not create stand-alone social networking sites, with any social propositions on the BBC site only there to aid engagement with BBC content. The BBC will also ensure that its social activity works with external social networks" That seems a valid business strategy for many organisations. Creating community, in my view, can be done without the need to create your own platform for the community to exist. Your community around your organisation will exist outside within other community spaces. And this way, have more reach. Making sure your organisation supports this is a business strategy in itself. Phil Thanks Adam, a great review of current BBC thinking.
I picked up on your comment that the BBC:-
“…will not create stand-alone social networking sites, with any social propositions on the BBC site only there to aid engagement with BBC content. The BBC will also ensure that its social activity works with external social networks”

That seems a valid business strategy for many organisations. Creating community, in my view, can be done without the need to create your own platform for the community to exist. Your community around your organisation will exist outside within other community spaces. And this way, have more reach.

Making sure your organisation supports this is a business strategy in itself.

Phil

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