Posted by Adam Gordon on Feb 25, 2010 in all, decision-making, economy & finance, lifestyles & values, management, strategic foresight
Charlie Munger, Vice-Chairman of Berkshire Hathaway Corporation, the diversified investment firm chaired by Warren Buffett, has a piece titled: ‘Basically, it’s Over‘ in Slate this week.
Charles Munger
First, let me say, what I like about investors (and managers and entrepreneurs) with long-term track records of success, is it means — it must mean, by definition — they have a high quality view of the future. Not only a high-quality view, but a high quality view that renews itself. There is no doubt that Berkshire Hathaway has consistently over time had a better view of the future than most expert forecasters, policy pundits, and futurists. The record is clear.
Anyway, Munger this week offers a parable about Basicland, a C18 Pacific island colonized by Europeans where: “Property rights were greatly respected and strongly enforced. The banking system was simple… Almost no debt was used to purchase or carry securities or other investments, including real estate and tangible personal property… Speculation in Basicland’s security and commodity markets was always rigorously discouraged and remained small…
“(But) as their affluence and leisure time grew, Basicland’s citizens more and more whiled away their time in the excitement of casino gambling… Many of the gamblers were highly talented engineers attracted partly by casino poker but mostly by bets available in the bucket shop systems, with the bets now called “financial derivatives.”
And so it goes on, telling the history of America and the route to the Credit Crunch, and potential for new misery going forward, via this parable. He uses the parable as parables have always been used, to say something in ‘make-believe-land’ that cannot be said (or will not be heard) in reality. The folly of Basicland’s citizens and government is much easier to acknowledge than our own. Scenarios of the future are similar in function, similarly allowing mental and institutional ‘permission’ to think the unthinkable and ‘say the unsayable.
The worst investor in America
Munger wouldn’t be the first to say: “Change yer ways or ye be doomed.” Isaiah and many before and since have said that. Nor would he be the first old white guy to espouse traditional ways of doing things. We factor that in. But he does look to basics and basics are important in having a high-quality view of the future. They signal the limits of the excess and reversion-to-the-mean imperatives.
I remember in the 1990s, when I was living in Washington DC, and Warren Buffet was “the worst investor in America” for missing out on the dot.com boom and Nasdaq bonanza. He just stuck to his guns saying, time after time, ‘there are no fundamentals behind these valuations (aka, this is just a casino) and fundamentals will prevail, which of course they did.
Now the brains at Berkshire Hathaway are saying that forums where risk, debt, currencies, etc., are up for speculation are ‘casinos,’ and their players therefore gamblers (rather than, as they would have it, ‘investors), and that they produce little fundamental value and fundamentals will prevail.
read morePosted by Adam Gordon on Dec 23, 2009 in all, history, lifestyles & values, social change, strategic foresight, trend tracking
One of the principles of anticipating the future correctly, separating out what will happen from what we think-hope-fear will happen, is to consciously factor in the principle that fundamental human needs don’t disappear. They are bundled, interpreted, and served one way in the present, and this may change in a new era as technologies advance and relationships and associations change. But needs are forever. And often the future goes ‘backwards’ to old, archetypal models that served needs before.
Witness the uptake of ‘feudal’ protection in a competitive, recessionary marketplace, where Wal-Mart is offering rental space insde a new Chicago store to neighborhood businesses. Apparently tenants already include a dog groomer and a fried chicken outlet, and Wal-Mart is going to be inviting in barbers, manicurists, and other local small businesses.
Regional general manager Rolando Rodriguez told the NY Times: “We want the same resurgence of the community…”.
It’s not all about community of course. Wal-Mart is seeking counter-PR to endemic criticism (and evidence) that their megastores kill mom-and-pop shops on which many local jobs and services depend, and is hoping the gambit will revive its six-year stalled bid for the city’s approval of proposed Chicago stores.
Anyway, as one observer, Marissa Johnson, said of the new arrangement: “It’s like sharecropping.”
Yes, this is the return of a feudal model. The lord owns the land and the small guy works his patch, offering a regular tribute. And small guys will jump at it because — in the absence of fundamental challenge to an iniquitous system — having the protection of a lord is better than not having it.
Another need that’s not going away, merely being reinterpreted (ironically back to pre-feudal organization) is our need to mark the darkest night of the year with ritual. Yule is the pagan winter solstice rite centered on a December 21 dusk-to-dawn vigil. It was absorbed into Christmas and not widely practiced for centuries. But now, as reported in the big UK media Christmas pregame show, there’s been a great surge in Yule festivities and attendance. By how much depends on who is quoted but nobody is denying the trend — which more or less mirrors the decline in formal Christian Christmas (secular, gift-giving, tree decorating Christmas is alive and well.)
The need is a constant. The rituals will change, often mining the past.
read morePosted by Adam Gordon on Dec 15, 2009 in all, economy & finance, emerging technologies, lifestyles & values, policy, politics of the future, strategic foresight, technology change
I have a fond little memory from one of the early multi-candidate debates in the last US election campaign. It was on prime-time TV: there were still about a dozen or so candidates in the running, including Obama and Hillary Clinton, each was standing behind a podium, and as the topic of climate change came up they were asked en masse: “So, who didn’t fly here today in a private plane, raise your hand?” The delegates all sheepishly kept their hands down but one – I forget which – raised his. “I came in yesterday,” he explained. (laughter)
So to the Copenhagen climate change summit, and all the luminaries and dignitaries and celebrities landing at København airport, many of them in private jets.
http://www.cph.dk/CPH/DK/MAIN
This tells us something about the future, and what it says is: ‘needs must.’ What are they going to do, row a boat to Copenhagen? Scale that up and you have the real, actual future. People will fly. In fact the entire new global middle class of billions will fly. And they will heat their homes. And they will eat meat, and so on. And any even remotely democratic system that tries to take away this will be out on its ear.
But we will of course move to cleaner, renewable, sustainable systems. How fast this happens depends essentially on money, which in turn depends on political will, which in turn depends on public concern. Money is required to fund new energy technology research, and — the core issue of Copenhagen this week — it is needed to buy off industrializing countries.
There’s no doubt that climate change (manmade or not) is real, and a real danger. But when scientists and academics are worried about it that means little in terms of changes to human practices. When the public gets concerned — as they now are — we get the possibility of fundamental change. This is true of the future generally, not just climate and the environment.
Between the public sentiment and the money lies political will. Essentially the political will of post-industrial economies on the one side, who find it politically easy, relatively, to pay the price of emissions constraints vs. that of developing economies which will be choked economically and therefore politically by those constraints.
Inequality
Correlating degrees warming with ecological and therefore social upheaval is important. But to think that is what the argument is about is to miss the point. The point is global inequality and its future, and how developing economies are not going to allow emissions constraints to further entrench it.
The future goes always to the most powerful side. That’s what power is for: determining the future. The sides are both strong in this dispute, so this battle will not be won or lost in Copenhagen this week. We are still in its early stages. The effects of climate change are incremental (unlike, say, nuclear holocaust) meaning there is plenty of room for postponement even if the planet can’t and won’t ultimately take it. And those who would occupy the moral high ground have burned public and private jet fuel to be there to do it, and will no doubt indulge in a bit of Smørrebrød and Frikadeller too. Needs must.
So expect the political clock to remain stuck as it has been for a while now, at ’5 minutes to midnight,’ while the issue smolders slowly without definitive resolution — until technology advances get human energy, finally, off fossil fuels and the problem works its way out of environmental and human systems.
read morePosted by Adam Gordon on Sep 18, 2009 in all, innovation, lifestyles & values, strategic foresight, technology change
Picture: londonfashionweek.co.uk
London Fashion Week, the UK’s slice of the $300-billion global fashion industry, starts today with flash of couture, whirring of camera and, no doubt, glug of Veuve-Cliquot. All the sass and celebrity pizzaz, and the actual catwalk schedule, can be found at londonfashionweek.co.uk
So… it’s teen giraffes tottering around in outrageous stuff, the watered down version of which will be pumped through the supply chain until it appears at your local department store in six-to-nine months. Same as it ever was, right?
In fact, not really. One of the gathering trends of the current era, across many industries, is the empowerment of consumers as ‘taste-makers,’ circumventing designers and specialist advisers. This is currently putting fashion executives through the wringer as “who decides” what is good, what is made and marketed, is being wrested from the fashion elite and from fashion intermediaries (glossy magazines like Vogue and Elle) by the “woman-in-the-street.”
The industry’s longstanding top-down orientation — where “we” told “you” what next year’s ‘look’ will be — is cracking as consumers who can easily access, share, and discuss every fashion preference, including their own, now get ‘networked affirmation’ rather than affirmation from the top.
Internet and mobile communications, and social networking technologies are behind this, of course. Access to style and fashion advice now comes anywhere, anytime. The stuffy catwalk shows are not open to the public (ah, the whiff of elitism still breathes for now,) but as a recent story in the LA Times points out: “Images can be seen online minutes after a designer shows them… The Internet makes it possible not only to read about fashion but to participate in it. The use of sites that enable users to create their own fashion-spreads, share photos of themselves in different outfits and elicit wardrobe advice from their peers is skyrocketing.”
The news for elite arbiters of taste in every industry in the 21st Century: it’s game-over. You will have to participate with your customers in their socially-networked formation of perceptions and opinions, a process you will be able to sometimes lead, but more often have to follow.
read morePosted by Adam Gordon on Aug 4, 2009 in 2025, all, economy & finance, failed predictions, lifestyles & values, social change, technology change
In all the predictions of the future that I have ever read or heard, and all the scenarios I have been exposed to, it’s almost unheard of to see one that says “the squeezed middle class keeps their eye on a good deal, as they always have.”
I’m thinking about this as I see the Guardian today featuring a story about how “Poundland” has doubled it’s profits. Poundland is a copy-cat of the venerable US institution, the “dollar store,” where everything cost the same price, in this case £1.
Pic: Andrew Fox, The Guardian, August 4, 2009
The merchandising of these stores is not unsubtle. There are definite too-good-to-be-true loss leaders, but these more than offset by the many items that cost pennies wholesale. Fair enough. And recently reported doubling of profits is because more people are buying at these stores (downshifting) due to recessionarly squeeze and/or because of the current “sense of thrift” in the zeitgeist which makes pennywatching more “the done thing.”
But neither merchandising, nor consumer psychology is our primary concern here. From a foresight point of view, the point is that forecasts of 2010 that were around around a decade or two ago didn’t quite get around to saying anything about Poundstretcher leading a healthy economic life. It’s as unsexy as anything, compared to “peak oil” or advancing “singularity,” or nano-babble, and so on into the glorious future – or its polar alternative: crash & burn, soup kitchens, urban warlords rampaging, and so on.
But here we are coming to the end of the decade and a basic retailing gimmick for the squeezed middle-class consumer is well trafficked and very much part of the future. Yes, it’s success correlates with tougher times, but economic cycles will be with us repeatedly through the rest of the century and beyond.
This doesn’t mean there won’t be breakthroughs in technology or in consumer behavior. In fact, looking at the picture, one surely would not have got a pound for any amount of plain bottled water in a retail environment 20 years ago. Things do change. They just change slowly, or unevenly, against the gritty reality of savvy agregate choices made by a wary (global and growing) middle class.
read morePosted by Adam Gordon on Jul 3, 2009 in all, failed predictions, forecast filtering, foresight tools & methods, Future Savvy, history, lifestyles & values, Perils of Prediction, politics of the future, social change, strategic foresight, technology change
Samuel, L., Future: A Recent History, University of Texas Press, 2009
I recently received a copy of Future: A Recent History to review. True confession: what hit me first on picking up the book was (a) “wow, the title Future is not already taken!? And (b) what a fabulous job the University of Texas Press has done producing this book. It is beautifully designed, with an understated Art Deco motif, and carefully laid out with enough text on the page, on delightfully solid paper stock.
It may seem odd to go on about text on the page, but it’s much easier to read like an adult, in paragraphs. So many books, particularly business books, these days appear produced at 14-point, double spacing, like pre-school readers. Makes you wonder…
Anyway, author Larry Samuel’s project is to investigate the history of views of the future from 1920 to the present. (The book has an acknowledged US-centric focus, partially defended by the notion that future-mindedness is “a principle strand in America’s DNA.”) He organizes the book chronologically into six periods between then and now, and shows, with interesting examples, how each period had its own views of the future, and how the views shifted from period to period.
In tracing the history of “tommorowism,” in this way, Future is on a similar track to the classic book in this field: I.F. Clarke’s The Pattern of Expectation 1644-2001 (Jonathan Cape, 1979). It ultimately makes similar points, although Samuel’s argument is obviously drawn from more recent examples. As Samuel puts it: “A look back on how people looked forward reveals that while it possesses certain common themes … the future is not a fixed idea but a highly variable on that reflects the values of those who are imagining it.”
Happily I can say this chimes exactly with the argument of Future Savvy, particularly Chapter 4 “Zeitgeist & Perception,” where I argued how heavily the nature of the present and its topical issues frames how the future is seen (what is forecast, what is aspired to or feared, what counts as a valid method for thinking ahead, and so on). Which means the framing conditions of the present should be carefully analyzed in assessing the validity of any future view.
Historiography
Historiography – investigating the meta-conditions surrounding what is recorded and how it is interpreted by historians – what counts as “history” and for whom – is a well-understood part of doing good history. Unfortunately, there is no equivalent standard “futuriography” in the foresight field, despite it being absolutely fundamental to understanding the value of our own predictions as, similarly, highly determined by the epistemic configurations of their production. It is here that Samuel very competently fills a much needed gap.
The practical implication of this, which Future does not get into – it’s not that kind of book – is that to make better predictions (or make valid assessments of others’ predictions) we need to ask stiff questions as to how much of what we foresee is determined by the perspectives of today, and expect the answer to be “very much.” Understanding the limitations and biases of our own perspective is the sine-qua-non of a robust view of what tomorrow will actually bring.
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