May 27 2009
Corporate Training
Successful institutions build internal capacity to integrate foresight leadership and innovation into the firm’s knowledge base and culture. Adam Gordon provides leadership training in industry foresight and applied innovation, going beyond the classroom, to include on-the-job training and executive coaching. The following are sample seminars:
* Industry Foresight Toolbox
Provides a rigorous introduction to the toolbox of methods for industry foresight, and how and when to use each method. The focus is on tools that allow managers to anticipate events, and feed this knowledge into daily leadership decision-making.
* Planning Models and Methods
Provides an critical overview of strategic planning practice, exposing problems and lessons learned, and adding new principles from industry foresight and innovation management to develop future focused managers and build savvy company planning initiatives.
* Scenario Building & Scenario-based Strategy
Provides a thorough introduction to scenario-building methodology – why and how to do it, and how to use the results to test plans and develop robust forward strategy.
* Critically Evaluating Forecasts
Highlights pitfalls and best practices in forecasting. Attendees learn how to filter and critically assess the forecasts they are exposed to in the media, analyst reports, etc., and extract the value they need.
* Applied Innovation
Introduces various methods of industry and value innovation — by which industry foresight is applied to a company’s current product set and business model, in order to uncover and evaluate new opportunities or open new industry space, and turn foresight into action.
These in-company education solutions are based on MBA and EMBA courses taught by Adam Gordon, but are tailored to suit client needs, and can be integrated with existing management development and training processes, or with participation in corporate universities. Similar courses material has been developed for public policy and government institutions.
MBA elective program in Industry Foresight
Adam teaches an Industry Foresight elective program in various graduate programs around the world. The course, typically run as a full (or double) university credit course, advances the skills learned in MBA core curriculum. It adds industry foresight tools to standard offerings in in risk management, innovation, strategy, marketing, and entrepreneurship. etc., (or similar, equivalent policy base courses) to expand the insight and resources new-generation managers will have when seeking to make better decisions under conditions of external uncertainty and change.
Download a sample course outline IFBFS-outline-2005 (opens new page)
Please be in touch to run this program at your institution, or adapt it to in-company requirements.
adam.gordon (at) futuresavvy.net